With the third quarter just around the corner, now is the perfect time to update your current sales structure and put new strategies into action to increase Q2 cigar sales. Reinforcing your selling power now can create sales momentum for Q3 and beyond. So, let’s look at why Q2 is the right time to act and how you can boost cigar sales to end the quarter.
Why Q2 is a Great Time to Implement New Cigar Sales and Marketing Strategies
Q2 is that sweet spot between the post-New Year’s doldrums and the runup to the holiday season when customers are highly active, offering a wide range of sales and marketing opportunities. With Q1 already under your belt, it’s also a great time to evaluate your current sales and marketing plan and devise new strategies that can help increase sales.
A key factor that makes Q2 so appealing is that it falls during some of the year’s best weather months, straddling both Spring and Summer. The emergence of warmer weather and longer days means more outdoor marketing opportunities to reach cigar customers with active lifestyles. Q2 is a great time to schedule live cigar tasting events, for example, as the fair weather is an added enticement for customers to attend.
There are also great opportunities for holiday events and promotions, with Q2 hosting a bevy of celebrations, including Easter, Cinco de Mayo, Mother’s Day, Memorial Day, Father’s Day, and the Summer Solstice, amongst others. So, increased sales are waiting to be found throughout Q2, with many opportunities to finish out the quarter strong.
Increase Social Media Engagement
Social Media engagement is an effective strategy for taking advantage of the many sales opportunities Q2 provides. It is a great way to get the word out about products, promotions, or events. Social media platforms, such as Facebook, Instagram, Twitter, or YouTube, allow you instant access to your customers and can clue you into their tastes or the latest trends they are following. You can use these tidbits to adjust your sales and marketing strategies with an eye on expanding Q2 sales.
You can also use social media to create promotional contests or giveaways that further drive customers to your digital platforms and your shop. A focused, well-maintained social media campaign can be a regular sales booster. So, the Cigarketing team can help you develop the social media marketing strategies necessary to take your Q2 cigar sales to another level.
Improve Search Engine Optimization
Search Engine Optimization, or SEO, is a vital web tool used to drive traffic to your website. However, SEO’s importance is too often underestimated when implementing sales and marketing plans. SEO is the process of ensuring your website’s pages appear higher on search results within search engines, such as Google. The higher ranked your pages are, the more likely they will be viewed. An increase in web traffic means potential for more customers and higher sales.
Some of the factors that can influence SEO rankings to include:
- Search intent
- Content quality
- Landing page design
- Webpage experience
- Link quality
- Webpage speed
- Mobile-friendly functionality
- And more
Your web content should be updated often to ensure SEO rankings are at their best. Q2 offers a great chance to evaluate SEO rankings and update web content to build sales momentum and propel your business throughout the rest of the year. Our experts are SEO specialists who can work with you to deliver optimal SEO rankings.
Build PPC Campaigns
Pay-Per-Click or PPC ads are another great way to drive traffic to your website. PPC is a system by which you pay a set fee every time someone clicks on your ad. Well-placed PPC ads offer a comparatively small investment that can create substantial sales opportunities by steering customers to your website.
You can use different PPC ads to best fit your sales and marketing goals. Search ads, such as Google Ads, are great options. These popular ad tools can create higher web traffic for your site and higher cigar sales. However, no matter the type of ad, a successful PPC ad campaign requires strategic planning that focuses on research, keyword selection, landing page and ad content design. Combining PPC ads with top-level SEO makes for a powerful sales-generating resource you can use to bolster cigar sales for Q2 and all year round.
PPC ads are just one of the Cigarketing services that can help create higher sales and have you finishing Q2 on a high note. Our cigar-sales specialists can help you decide which PPC ad types are right for you and help you design a great PPC ad campaign for your business.
How Cigarketing Can Help Your Cigar Sales
We understand that building sales and marketing strategies on your own can be frustrating and overwhelming. So, Cigarketing is here to help you with all of your planning and implementing needs. Our team’s primary goal is to put you and your business in the best possible position for success. Our experienced sales and marketing gurus work with you to help you develop strategies for elite-level social media, SEO, PPC, and other sales-driven campaigns that will put your cigar sales over the top.
Complementing these strategies are Cigarketing’s many other potent business resources, such as:
- Web Development
- Blog Content
- Email Marketing
- Sales/Event Promotion
- Local Advertising
These are just a few of our services to help you create the best possible version of your cigar business. In addition, Cigarketing’s vast resources enhance social media, SEO, and PPC strategies that can create greater awareness for your business online, drive customers to your brick-and-mortar or online shops, and increase cigar sales.
Make Q2 a Momentum Booster with Cigarketing
Now is the moment to go all-in on raising Q2 cigar sales to another level, and Cigarketing’s team of professionals is ready to show you the way. So, do not get left out of Q2’s higher sales opportunities. Contact Cigarketing today, and together we’ll build a winning action plan that gets the results your cigar business deserves.