People who tell you looks don’t matter are lying – at least when it comes to your business. Before a customer so much as reads a single word about you, even your company name, they’re going to judge your brand on how you look.
We can’t help it! As people, it’s just instinct.
Many business owners underestimate the importance of good design – but their customers don’t. Even if they can’t put their finger on why, consumers know good design when they see it and will positively respond to your brand accordingly. The flip side of that coin? They also instinctively know bad design. If something feels off to them, they may write you off entirely.
Good design is a tall order. It should be eye-catching in order to grab today’s uber short attention spans. It should be representative of your brand’s true identity. And it should be cohesive. Customers expect your brand to look and feel the same between different platforms. If your fonts and visual styles differ from social media to your website to an email, customers will notice – and may subconsciously disregard you because of it.
Our design team is here to help you find your brand look – and stick with it. Whether it’s creating a whole new design for your website, designing graphics for your social media, or creating flyers for a local event, we’ve got you covered.