Keywords and content. Reviews and ratings. Site speed and stars. Completing all the steps necessary to attract Google’s attention – and make yourself their No. 1 – can feel like the complex mating ritual of an exotic bird. Tired of the song and dance? We get that a lot.
Although it may not be as glamorous or flashy as other areas of marketing, SEO is necessary for any business online today. A solid SEO strategy can help you build your domain authority, attract Google, and rank above your competitors in the search engine results pages (SERPs) for cigar shops. While the algorithm might change every month, a solid foundation never goes out of style, which is why our SEO strategies focus on three main areas.
Backend factors such as site speed, information architecture and your overall code can impact your site’s usability and how valuable Google finds you. We’ll do a technical deepdive to make sure everything is a-ok and identify priorities for improvement.
Through comprehensive keyword research, we’ll identify relevant, high-volume phrases to target, then work them into your existing content and metadata for optimal performance.
We can also utilize that keyword research in our higher-tier packages to create compelling content that shows both Google and your customers that you are an industry authority in the cigar world.
Backlinks, local listings and social media all have the potential to improve your search performance, too. We’ll audit your backlink profile and identify opportunities to establish new high-quality backlinks. Citation building goes hand-in-hand with backlinks. We’ll send information about your business for inclusion in online directories, helping to build your online credibility and prominence with the search engines – major factors in determining your local search rankings.
We’ll also help you claim and optimize your Google My Business listing. Reviews can be make-or-break for local business. Not only do they affect purchasing decisions, but they can also influence your standing with Google. As part of our SEO services, we’ll also audit your online reviews and make recommendations for responding and improving your stars and ratings.
Local search engine optimization requires its own unique strategy. As an experienced local search agency, we have the industry insight and tools to help you claim one of the coveted spots in the Google Map Packs.