Case Study .

Vertigo Club


The Vertigo Club is a members-only luxury cigar lounge and business venue featuring a speakeasy-style atmosphere in Seattle, Washington. The Club offers speaking engagements and social events for its members to network and socialize with like-minded aficionados. Members have 24/7 access to the Club via personalized entry cards, and each member is also allocated a custom humidified cigar locker to store their personal merchandise on-site.

The Challenge

The Vertigo Club wanted a website that would highlight its 1920s speakeasy-esque feel without feeling pretentious. Although the Club is invite-only, they still wanted a website that felt inviting and enticing to newcomers – a double challenge considering the limitations of the club due to the restrictions city and state laws place on indoor smoking venues.

Online Obstacles Overcome

Cigarketing developed a new website for The Vertigo Club that replaced broken images and an outdated aesthetic with a sleek new feel that matches the elegance of the venue it represents. Cigarketing also provided a solid SEO foundation to drive in the right audience based on this new direction. 

The Results

The Vertigo Club’s new website shows off the benefits of the members-only establishment without giving away too much information, helping to keep the mystique of the private club intact.

Cigarketing gave us a complete makeover and we love it. We had an old, outdated site that did not reflect the ambiance and class our cigar lounge is known for. Cigarketing was able to capture that in the redesign and helped us honor our rich history. We now have a website we're proud of!

William J. Daly II

Owner, Vertigo Club

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